Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director : Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010
'idea' 카테고리의 다른 글
| 스니커즈 : game (0) | 2010.02.10 |
|---|---|
| 물을 아끼.. (0) | 2010.02.03 |
| 화장실의 낙서가 살아났어..? (0) | 2010.01.28 |