“If you don´t use it, turn it off. WWF.” Advertising Agency: Contrapunto BBDO, Madrid, Spain Creative Director: Antonio Montero Art Director: Tontcho Ponsoda Copywriter: Jose Maza Additional credit: Paco Marcos Published: March 2010 (http://www.ibelieveinadv.com/2010/07/wwf-iceberg-sequia-tsunami/) 라디에이타를 켜면, 에어컨을 켜면, 선풍기를 켜면 ... WWF의 환경보호 광고
